LYFER
LYFER is a Melbourne design-led lifestyle brand reimagining what it means to be into birds, creating purpose-driven apparel and accessories, each product telling a story through makers, materials, and design.
Whether you’re into birds like us, love the outdoors, or simply care about raising awareness for wildlife, LYFER is for you – a Melbourne-based company, proud to be the first lifestyle brand built around bird-watching, premium artisanal products, and ethics, with every product supporting the protection of birdlife.
LYFER design and create our premium products in small batches, collaborating with global artisans. From apparel to accessories to our innovative stone paper Field Notepads, everything combines passion with craftsmanship and a commitment to people, the planet, and raising awareness of birds.
There are five principles shape everything they create, and it’s called CHIRP.
Courage: live boldly.
Happiness: find joy in nature.
Individuality: be yourself.
Release: make space for freedom.
Prosperity: help birds flourish.
And four reasons drive why they exist:
- Community: bring bird-minded people together.
- Wellbeing: connect nature and mental health.
- Redefining Birding: make birding modern and inclusive.
- Awareness: raise the profile of birdlife.
lyferbrand.com
Instagram: @lyferbrand
Facebook: @lyferbrand
YouTube: @lyferbrand
